Founded by Jennifer Feliciano, Lead Designer and Planner, JF Events & Flowers is a high end floral and event design studio built on passion, artistry, and dedication to excellence. Born and raised in Guaynabo, Puerto Rico, Jennifer has called Orlando home for nearly two decades. As the eldest of three, her natural leadership, organization, and strong family values have shaped the foundation of her business and client-first philosophy.

Jennifer’s journey began with her own wedding—an experience that inspired her to blend her business background with her creative spirit, giving life to JF Events & Flowers. With over a decade of experience designing and managing large-scale weddings and events, her work has been recognized with multiple awards and featured in top wedding publications.

Each event is a reflection of her deep love for design and her commitment to providing white-glove service, ensuring that every detail is handled with precision, care, and elegance. Every floral piece is thoughtfully crafted by Jennifer and her talented team of floral artists—because at JF Events & Flowers, beyond every arrangement, you take a piece of their hearts with you.

About JF Events & Flowers | Orlando Floral Designer & Day-Of Wedding Coordinator

Jen Feliciano, Orlando day of coordinator and wedding florist, holding a water spray can with a pink and white bouquet

Jen Feliciano

Lead Designer & Planner

Floral Artistry & Event Design Created Together

Today, Jennifer works as both a day-of wedding coordinator and floral designer, carrying each couple's vision from the first consultation through the final toast. She's built her reputation as an Orlando wedding coordinator who also designs the flowers herself, a combination that lets her plan a timeline and a tablescape with the same eye. As a Florida wedding coordinator, her work now reaches couples well beyond Orlando, from Central Florida's most storied venues to celebrations in Tampa, Miami, and destinations worldwide.

Jennifer grew up surrounded by the kind of hospitality that treats a gathering as a chance to take care of people, not just host them, and that instinct still shapes how she runs every wedding day. It's why couples looking for a floral designer in Orlando often find themselves staying with JF Events & Flowers for the coordination too. To Jennifer, the flowers and the flow of the day work best when crafted together. And she's spent over a decade perfecting them both.

Ready to start planning? Learn more about our floral design and day-of coordinator services!